Google Ads is a popular way of advertising online. However, there are still car companies that think it is not right for them. Often they do not know what is possible, how it works or where to start. While every car company can use Google Ads and should benefit from it. You certainly don’t want to miss out on sales, do you?
What is Google Ads
Google Ads is an advertising program created by Google. It allows your car company to advertise on search terms. These are words or word combinations that Google users type in to search for something. Suppose your customer searches on ‘APK Zwolle’ and you have advertised on these keywords, then your car company’s ad will be shown in the form of a search result.
Thus, you advertise only when someone is actively looking for a product or service. This makes advertising through Google Ads often more interesting than advertising in a newspaper or magazine, because there your customers are not actively looking for your services.
Why advertise in Google?
Google is where you want to be found. What do you do when you want to look something up? Of course, Google it first. And you’re not the only one. Research shows that Google is the most used search engine in the Netherlands. Potential customers who want to make an appointment for a service or an air conditioning check, for example, will look on Google first. This shows that Google is very important for your car company. Simply because through Google you have a very large potential reach.
By advertising through Google Ads, you can take advantage of this reach. With Google Ads you can be at the top of Google’s search results and be found by your target audience on search terms that are important to you. Is your car company located in Breda? Then you can choose to show your ad only in the area around Breda. Do you specialize in flushing automatic boxes? Then you can specifically reach clients with an automatic transmission by using certain search terms. Moreover, you can determine the advertising budget yourself and only pay when interested customers click on the ad.
To measure is to know
Another great advantage of advertising with Google Ads is that the costs and revenues for each keyword are measurable. You can see how often your ads were shown, how often they were clicked on and much more. Everything is measurable. This makes it easy to determine the profitability of Google Ads.
How should you get started with Google Ads?
Google Ads delivers results. It offers plenty of opportunities to bring in quote requests, sales or workshop appointments. You can also generate more brand awareness. In other words, the tool to ensure a higher workshop turnover. Anyone can get started with Google Ads, but it is important to get the most important aspects right. After all, Google Ads is packed with options.
Google Ads specialist Edwin Haan: ‘At Autosociaal, we find that many car companies do not know how to successfully use Google Ads for their business and how to generate more sales with Google Ads. Therefore, we have developed a Google Ads solution that ensures that the car company is found on search terms that are important to them. Moreover, we use a formula specifically designed for car companies. As a result, we achieve very good results for multiple car companies!
7554 NG Hengelo
We build your automotive website and automate your customer contact.
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