The more attractive the ad, the greater the chance of a sale. Nowadays, car buyers orient themselves online before stopping by the showroom. It is therefore very important for you as a car salesman to properly show what you are selling. But what’s the best way to photograph a used car? I’m going to tell you!

What photos do you post with an ad?
Photos are the first thing a visitor will see with an ad. Quality photos give potential buyers a clear picture of the vehicle. So choose a catchy opening photo here. The most common opener is a photo taken from the three-quarter front view of the car. This way you can see the front and side views of the car at a glance. Supplement this with photos of the exterior, interior, engine and trunk area.

In addition to the quality of the photos, consistency is also important. Place the photos of all your occasions in the same order and make sure you have the same number of photos.

Preparation
Nothing is more important than good preparation. Make sure the car, both inside and out, is clean. Especially with any detail photos, you don’t want to see any dirt or dust. A clean and tidy car means the current owner is taking care of his car, a reassuring idea for the next buyer. Weather also plays an important role. Should you photograph outside, pick a day when it is cloudy. Sunlight can cause strange reflections.

Provide a quiet background
Choose a fixed location to take photos. For example, choose a quiet wall where your logo is also visible. Besides being pleasant and structured, potential buyers will recognize the ads. This will make buyers more likely to come to your website, which is ultimately the purpose of your ad!

In addition, a quiet background keeps the focus on the car.

Report damages, yes or no?
When there are damages to the car, you do want to show it, up to a point. Not photographing and describing damages will not result in satisfied customers. The customer’s first impression when visiting your used car will rightly be a disappointment. Of course, it is not necessary to photograph and post all damages on your website. Photograph one or two damages and describe the rest in the description of the occasion. This way you give the customer an honest picture of the car and the customer can come and see it for himself in the showroom.