Whether you are in the automotive business or not, building credibility is essential to your marketing. One way to increase your credibility is to make smart use of customer reviews. By including good customer reviews, you show that you are a trustworthy company that people can count on.
Are you already using online reviews? Super! If you are not using this at all yet, this should change as soon as possible.
Online reputation is essential
The average Dutchman buys a ‘new’ car only a few times in his or her life. A car is quite an expense and not something you do ‘just like that’. An important aspect for the customer to proceed to purchase is therefore trust. After all, nothing is as important as a company with which you have a good feeling.
Because let’s face it, you too are looking for product reviews when you are about to make a purchase somewhere. Whether it’s restaurant reviews, a product on Bol.com or buying a car. You need the reassurance that the company you are about to make a purchase from is a reliable company that has already helped several customers in a positive way. Your potential customers need this reassurance, too.
So why reviews?
When we make an investment, our decisions are influenced by more than just price, features and appearance. In fact, 93% of consumers say they read reviews when deciding to make a purchase. Reviews give a realistic picture of what customers can expect from a product or service. They tell an honest story about your services and in addition, they are easily accessible. This means your business needs to participate by collecting online ratings and reviews to stay competitive.
Now that you know that reviews can make an important contribution, it is useful to know how to get reviews. The first step is self-explanatory; provide the opportunity to leave a review. Make sure that this is as simple as possible so that your customers don’t have to make an effort and it doesn’t take too much time. In addition, it is important to leave the negative reviews right. A company with only 5-star reviews comes across as very implausible. In this, it is to your credit as a company to admit any mistakes made. For example, you can contact the customer in question to resolve the problem.
Positive responses increase confidence
The marketing world is all about influence. It is a game of persuasion and seduction in which every move is carefully planned. Every strategy is aimed at winning over potential customers. Yet there is one thing that can make a difference among all marketing strategies; social proof.
Imagine a potential customer visits your website. They show interest in what you have to offer, but they are still hesitant to take the plunge. This is where social proof, in the form of reviews, comes in. When potential customers see that others are satisfied with your product or service, it strengthens their trust in your company. This is where quality plays a crucial role. People are not waiting for fake, exaggerated reviews; they are looking for real experiences. Make sure the reviews are credible and specific. They should serve as compelling evidence that convinces potential customers that your company is the right choice. Ultimately, satisfied customers are the most effective advertisement for your business.
7554 NG Hengelo
We build your automotive website and automate your customer contact.
7554 NG Hengelo +31 88 90 90 888 info@autosociaal.nl Amsterdam Antwerpen Brussel
