Blog – Fast and Successful Facebook Posts

Quick and successful Facebook posts for your car dealership

Many Facebook users

With more than 10 million users, you rarely talk to anyone who doesn’t have Facebook anymore. And – fair is fair – we all scroll through our timeline more often than we would actually like. This creates an opportunity for your car company to reach and even communicate with your target audience in an approachable way.

Unfortunately, the efforts of Dutch car companies on Facebook are often limited to posting the used car stock. While the opportunities lie in relationship management. Do you recognize yourself in this? Are you not convinced by Facebook or do you have no idea where to start? Below you can read what the advantages of a Facebook business page are and how to deal with them.

How do I set up a good Facebook business page?

Make sure you fill out your business page as completely as possible. For visitors viewing your business page for the first time, it should be clear within seconds who you are and what you do. You can do this by adding a nice description. In addition, it is wise to include your company’s contact information. While doing so, don’t forget to show your opening hours. It is very frustrating for customers when Facebook incorrectly says a business is open.

Furthermore, it is important that your business page contains visual elements in your corporate identity. This ensures recognition. Therefore, set your logo as your profile picture and use people in your cover photo. This makes your business page more personal and it creates a more trustworthy image with your followers.

What kind of content can you post?

It is important that you post regularly. Just make sure these posts are meaningful posts so you don’t annoy your followers or lose people. Because it can be difficult to post innovative and interesting posts every time, we would like to give you some options and tips for posting Facebook posts:

Share the latest news regarding your business or operations;
Make it clear what services you offer;
Post behind the scenes footage of your car dealership;
Create a topic where you introduce your colleagues to your followers;
Show what you are working on or proud of;
Always use images or video with your posts;
Come up with fun giveaways that will make your followers happy;

A great example of good content is the wonderful promotion of Autobedrijf Lijzenga from Damwoude. They made an enchanting video to promote their app and raffled off a wonderful weekend away. Eric Krol, salesman at Autobedrijf Lijzenga, says: “We had the idea for some time to do something with moving media. Video is a powerful tool for reaching your target group. In collaboration with De Fryske Vlogger we have now placed two videos online. The videos are made with a wink and contain a bit of humor. Customers respond very positively to this and moreover, the number of downloads of our Autobedrijf Lijzenga app has increased considerably!