How do you know how many (potential) customers are on your website? What are they doing on your website? Using Google Analytics 4 will give you insight into all activity on your website. As of July 1, 2023, new data from your website will only be forwarded to Google Analytics 4. Are you already aware of these changes?

What will change?
Not so much. Google Analytics 4 is almost the same as the current Google Analytics, it’s just given a new look. It offers many new features that you can capitalize on as a (car) business.

GA4 is not simply the current version of Google Analytics in a modern guise. It offers many new features and there will be many new feature releases and updates in the near future.

With GA4, Google wants to be able to better help marketers in several areas:

• Scalability: GA4 should provide more ease of use as the business grows. For example, in GA4 properties you can collect data from your website and app in one place.
• Responsibility and sustainability: Privacy is paramount in GA4. For example, IP addresses are anonymized by default and cannot be modified.
• Machine Learning: Machine learning will have a prominent role in GA4. GA4 will therefore come up with more self-generated insights and predictions to improve business performance. In doing so, it responds to the rise of tracking prevention (such as ITP/ETP). By modeling the available data, Analytics will still be able to generate reliable insights about website visitors.
• User tracking: GA4 will be better able to track users, including cross-device. The main focus in GA4 is on users and the interactions (events) they have with your business online.
• Integrations: GA4 will include more and deeper integration capabilities with other products, such as BigQuery and Google Ads.

Google Analytics is free
One of the biggest advantages of using Google Analytics, there is no cost involved. Despite the free software, you can do just as much with it as paid variants. Setting up conversion goals, linking to Google Ads, mapping which keywords your company is found on and getting a clear insight into your visitors.

Achieve your conversion goals
In Google Analytics, you can set different conversion goals. This allows you to see how many visitors have taken an action on your website. Think of a quote request, an appointment for an MOT or leaving a review. The conversion goals are tracked by Google Analytics and record all actions taken by visitors. Measuring is knowing. By continuing to measure the goals you increase conversion and this contributes to the success of your business!