We don’t have to tell you that Google is the most widely used search engine on the Internet. Therefore, like everyone else, you naturally want to be on top here. We give you a few tips on how to improve your

car company to have a flying online start in 2024.

People arrange everything via the Internet, including their car business. Did you know that only 6% of the Dutch population does not use the Internet? Being at the top of the search results in Google is therefore a good way to sell more used cars and/or to ensure a higher workshop occupancy. But how do you get to the top?

Are you highly findable locally?
More and more people are searching “local” these days. That means your website visitors add a city name to their search, such as “car dealership Enschede. If you want your customers to be able to find you better on Google, it is useful to use Google My Business. This is a free service from Google where you can manage your business information and make your business more visible in search results. Did you know that according to Google, more than 50% of all searches are done on mobile devices, about 30% of those searches target a local business and more than 75% of people doing a search on their smartphone visit a local business within 24 hours? If you want to be found well locally, Google My Business is crucial.

A secure and fast website
Research shows that 85% of people do not look further on a website if it is not secure. This also applies to your customers! You recognize a secure website by the lock in the URL bar. Do you still have an insecure website? Then now is the time to secure it. A secure website is very important for your online findability. Furthermore, the loading time of your website also plays a role in Google’s search results. Not only your customers like it when a page loads quickly, but Google also places fast websites above a website that loads slowly. Is your website not secure or slow? If so, contact your website builder!

Responsive and mobile-friendly
You can’t escape it anymore. Everyone has a smartphone these days: according to CBS, 90% of the Dutch population (12 years and older) has a cell phone that can access the Internet. That’s why Google puts websites that are mobile-friendly (or responsive) above sites that are not. Moreover, a study by AutoScout shows that 80% of people search for a new occasion via a mobile device. So make sure that your (potential) customers can also visit your website easily and quickly on their cell phones.

A reliable online partner
In addition to the above tips, there are numerous other options you can take advantage of. Think of SEO optimization, link building, SEA or content marketing. That’s why it’s nice to have an online partner you can ask for advice and help.

Autosociaal is one such online partner. They offer car companies a total online solution that contributes to your car company’s bottom line. Creative designer at Autosociaal: ‘Our total online solution is constantly evolving so that car companies do not have to worry about the digital future. In addition, we try to unburden car companies as much as possible and provide them with sound advice in the online field.’