Blog – The Importance of Word of Mouth

The power of word-of-mouth advertising

Recommendations in the digital age

Word of mouth is a natural way customers talk about products or services they use or have used. This is usually done through personal conversations or social media. This is incredibly important because it is one of the most effective and, most importantly, persuasive forms of marketing!

Because so much can be found online these days, people tend to seek recommendations from others. As a business, your marketing is obviously designed to attract customers, so it makes sense that you brand yourself as the best in the area. If a good friend of yours recommends a garage because he has good experience with it, you are more likely to schedule an appointment with it than with an unknown garage a mile away.

Word of mouth, how do you encourage it?

Actually it is very simple; satisfied customers. Provide optimal service and customer experience. The most important thing is a good first impression, both online and offline. Most customers will first do the necessary research online to determine at which garage they want to bring their car for maintenance. So the way you communicate with (potential) customers on your website can already play a big role.

In addition, encourage writing a review. Although almost everyone is open to this, unfortunately most satisfied customers don’t think about it themselves. Make sure this is clearly indicated and that the process is not too complicated. In this way, you don’t even need the personal word-of-mouth advertising, but the reviews will suffice and you can include them on your website or in your newsletter, for example.

The value of word-of-mouth advertising

In short; word of mouth is important because it builds trust, comes across as authentic, has a wide reach and is cost-effective. That’s why you too should strive for positive word of mouth by providing good services and ensuring satisfied customers!