Workplace appointments in a digital age

Research shows that being in digital contact with customers is becoming increasingly important for good customer loyalty. Moreover, people nowadays spend more and more time online and want to arrange everything online. Including making a workshop appointment. But how do you get people to schedule an appointment digitally?

Digital contact in the workplace

Where people used to make a simple phone call for an appointment, these days it is increasingly done online. Did you know that 40% of people between the ages of 18 and 30 suffer from call anxiety? Chances are some of your customers suffer from this too. Therefore, it is important to offer a digital alternative, so that people who don’t feel comfortable calling you can still contact you about making an appointment.

Your customers these days are busy and easily forget that a service or tire change needs to be scheduled. So they are looking for a quick way to schedule an appointment without having to call. Therefore, place a scheduling option on your website. Most scheduling modules, such as Plan-IT or CarSystems, are easy to integrate into your website. Make sure your website is mobile-friendly, because on average 63% of all Internet traffic comes from a smartphone or tablet. Which, according to research, will only continue to rise!

A proprietary app

In addition to your website, your own business app is a quick and easy solution. This puts you basically in the customer’s pocket. Moreover, with an app you can personally address people at, for example, an MOT or maintenance appointment. The beauty of this option is that you can direct customers right away to make a workshop appointment. But why is this so important?

The importance of an online plan option

Your customers no longer want to be bound by opening hours for making an appointment. Perhaps this sounds familiar to you: you want to schedule an appointment at the dentist after work, but they are already closed. This can cause annoyance and frustration. A customer may experience the same thing at your workplace. With an online scheduler, the customer can control when they schedule an appointment. By allowing your customers to schedule an appointment online you increase customer satisfaction, which in turn is good for your customer retention.

Ready to optimize your online presence?

Edwin Haan

Operational Manager

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