Customer relations are becoming increasingly important. In the past, our customer base consisted mainly of regular customers, but we are noticing that this is changing. People are increasingly willing to drive further for a used car or maintenance. This means that you have to distinguish yourself from other car companies. That is why we have entered into a partnership with Autosociaal. In 2017, we won the Opel Customer Satisfaction Award 2017. This shows that we are on the right track, but there is always room for improvement. We are therefore constantly looking at ways to keep our customers satisfied. Customer happiness is our top priority.
"Nowadays, people are online more often and are therefore searching for used cars. It is important that this is clearly displayed on your website."
We want to use our own app to connect with customers and build loyalty to our company. To optimise customer relations. In addition, our own app makes it easier to exchange information, provides insight into our used cars and keeps customers informed with news and push notifications.
Nowadays, customers want to be able to get in touch quickly and easily. The app’s chat function is a godsend in this regard. On Boxing Day, a customer started chatting about a car she had seen in the app. The next working day after Christmas, these people were in the showroom and bought the car. A great example of how quickly things can happen. We also see many people making workshop appointments via the app.
Course of the collaboration
In addition, we want to convey online who we are and what we stand for, namely quality and reliability. That is why, in addition to the app, we also opted for an Autosociaal website. People are online more often these days and are therefore looking for used cars. It is important that this is clearly reflected on your site. It was great that you were able to deliver the website in just one day. This meant we could see the end result straight away and give feedback on the spot. This was very positive.
7554 NG Hengelo
