To maintain contact with our customers, we sponsor many local associations. Personally, I always consider the social aspect to be very important, and we have a loyal customer base here in the neighbourhood. However, we do notice that the internet is making it more difficult to retain customers. Nowadays, people are willing to drive much further to buy a used car.
"Through Autosociaal, we retain our current customers, but we are now also easily found online by potential customers."
Jos Bongers, owner of Jos Bongers Car Company
Course of the collaboration
We entered into a partnership with Autosociaal because I was dissatisfied with our previous website. A website should have a fresh look and be well organised. It should also reflect who you are and what you do. This was not reflected on our website, especially in terms of sales. Two-thirds of what I sell comes in through online channels. Since we started working with Autosociaal and launched our new website, online sales figures have risen even higher.
Nevertheless, we retain the majority of our customer base because we are always working to maintain customer relationships. This is also because we now offer an extra level of service with Autosociaal’s online solutions. Autosociaal helps us retain our current customers, but it also makes us easy to find online for potential customers. It was also great that you were able to launch the entire website in just one day. Very impressive! That meant I could spend the whole day doing what I do best: cars.
