At Mastebroek, we want to continue to develop. Sitting back and relaxing is not part of our philosophy. We continue to do business. In this day and age, our customers expect us to keep up with the digitisation of customer contact processes. To meet this need, we have entered into a partnership with Autosociaal. They have put us on the map online. Autosociaal has seamlessly transferred our identity to our own dealer website and app. Because (potential) customers nowadays first orient themselves online, they immediately get a good impression of who we are as a company and what we stand for.
"Our identity has been well translated online, and the photography makes it even more personal."
Han Mastebroek, Director at Mastebroek Autoservice
In addition, a clear navigation structure is used on www.mastebroek.nl, making everything easy to find. We receive a lot of positive feedback about this from our customers. We also provide all customers with service emails designed by Autosociaal. We use email marketing to remind customers about MOTs, tyre changes or servicing. We also send personal emails, such as birthday greetings to customers. Our aim is to strengthen our relationship with our customers. We want to keep contact with our customers accessible. That is why the customer is always in the lead with us. They decide for themselves which messages they receive from us.
Course of the collaboration
I am very enthusiastic about the combination of web, app and email. It makes things much easier for us. The systems we work in, Wheelerdata and Wincar, also link up perfectly with Autosociaal’s systems. Everything runs smoothly. Autosociaal is a progressive organisation. We are very satisfied with the work they do for us; they take care of everything for us. They put us on the map online and ensure that we keep up with digitalisation. Autosociaal is an added value for every car company!
Approaching targeted (potential) customers to sell more used cars?
Edwin Haan
Operational Manager
7554 NG Hengelo
